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Digital marketing is the process of promoting products, services, or brands using the internet and other digital channels. It includes activities like creating websites, posting on social media, sending emails, using online ads, and improving a website’s ranking on search engines like Google. The goal of digital marketing is to connect with customers where they spend a lot of time — online — and to help businesses grow by reaching the right people at the right time. It is a fast, powerful, and cost-effective way to market in today’s digital world.

Video editing is the process of taking raw video clips and putting them together to create a final, polished video. It involves cutting, arranging, and adjusting different parts of the video, adding music, sound effects, text, transitions, and special effects to make the video more interesting and professional. Video editing helps tell a clear story, set the right mood, and make the content more enjoyable for viewers. It is an important skill used in movies, YouTube videos, advertisements, social media content, and many other areas.

IGraphic design is the art and practice of creating visual content to communicate messages. Designers use elements like images, colors, typography (fonts), shapes, and layout to convey ideas in a visually appealing and effective way. Graphic design is used in various fields such as advertising, branding, web design, packaging, publishing, and social media. The goal is to capture attention, inform, inspire, or persuade the audience through well-planned visual communication. Common examples include logos, posters, brochures, website banners, and social media posts.

Graphics and advertising go hand in hand in creating a strong visual impact that captures the attention of the audience. In advertising, graphics are used to visually represent ideas, products, and services in a way that is appealing, informative, and persuasive. Well-designed graphics help deliver messages quickly, especially in digital and print ads where space and time are limited. They play a key role in building brand identity through the consistent use of logos, colors, and design styles. Graphics can also evoke emotions, influence perceptions, and motivate customers to take action, such as making a purchase or visiting a website. In today’s competitive market, effective advertising supported by powerful visuals is essential for attracting customers and standing out from the crowd.